A location page gives one restaurant address its own home on your website: hours, phone number, booking link, menu differences, parking and access notes, and a short description of that room. Each page matches the Google Business Profile for the same location.
Who this is for
This service is for restaurant groups, cafés with several branches and food brands that run more than one site under the same name. If you run one location, your visit page does this job and you do not need a separate set of pages.
What goes on a location page
| Section | Content |
|---|---|
| Opening | The location name, neighborhood and a one-line description of what makes this room different |
| Practical details | Address, phone, hours by service, and how to reach the entrance |
| Booking or ordering | A button set to this location in your reservation or ordering tool |
| Menu notes | Dishes, drinks or services that differ from your other locations |
| Access and parking | Step-free entrance, restrooms, parking, transit, patio or bar seating |
| Groups and events | Private rooms, capacity and how to inquire |
| Photos | Pictures of this room, not a shared stock image |
Staying clear of doorway pages
Google calls it doorway abuse when pages are "created to rank for specific, similar search queries." Its examples include a set of domains or pages aimed at particular cities or regions that all send visitors on to a single page [1]. A restaurant group can avoid that pattern easily by building pages only for real locations and making each page genuinely useful for that address.
In practice that means:
- one page per real address, never pages for nearby towns you do not serve;
- unique hours, photos and notes for each location, not the same paragraph with a town name swapped;
- booking and ordering links set to the right location;
- a clear link back to the full menu and the main site.
For the rules themselves, including Google's doorway examples and Business Profile limits, read our guide to structuring multi-location restaurant pages.
Matching Google Business Profile
Each location page should agree with that location's Google Business Profile on name, address, phone and hours. Google's guidelines say a business should not create more than one page for each location, and that a restaurant, café or bar inside a hotel should have its own separate profile [2]. For hours, the same guidelines give priority to dine-in hours, then takeout, drive-through and delivery hours [2].
We use the location page address as the website link in each profile, so a guest who finds you on Maps lands on the page for the restaurant they are looking at.
Structured data for each location
We add local business structured data to every location page, using the most specific type available. Google's documentation asks for the most specific LocalBusiness subtype and lists Restaurant as an example, requires the name and address, and includes properties such as the menu URL and the cuisine served [3].
Keeping locations up to date
Location details change: holiday hours, a closed patio, a new private room. We set up location pages so your team can update hours and notes for one location without touching the others, and we include a short checklist for updating the website and the Google profile together.
Accessibility
Each location page includes accessibility details for that building. With the answer on the page, a guest who uses a wheelchair or has mobility needs does not have to call to ask. We build every page to WCAG 2.2 level AA [4].
What we need from you
For each location: the exact business name as it appears on signage, the address, phone, hours by service, booking and ordering links, a few photos of the room, and any differences in menu or services.
Frequently asked questions
Can we have pages for areas we deliver to?
We do not recommend separate pages for delivery areas without a restaurant. A delivery page that lists the areas you cover is more useful and avoids doorway problems.
What if two locations share a building?
Each business that operates separately can have its own page and profile. We will check how Google's guidelines apply to your setup.
Do location pages need different menus?
Only where menus differ. Shared dishes link to the main menu, and the location page lists what is unique.
How many locations can you handle?
Any number of real locations. Larger groups may want a location finder page, which we can add.
Sources
Checked on October 29, 2026.
- Google Search Central, Spam policies for Google web search. Primary source
- Google Business Profile Help, Guidelines for representing your business on Google. Primary source
- Google Search Central, Local Business (LocalBusiness) Structured Data. Primary source
- W3C, Web Content Accessibility Guidelines (WCAG) 2.2. Primary source
