SEO-ready structure is the part of search work that lives in the website itself: page titles and descriptions, heading order, HTML menus, structured data, location details that match your Google profile, a sitemap and clean addresses. We build these foundations into every site. We do not sell monthly ranking campaigns.
What we mean by structure
Search engines need to read a page before they can show it to anyone. For a restaurant, the things that matter most are simple: the name, the location, the cuisine, the hours, the menu and the booking link. Structure is how we make those facts clear to both guests and search engines.
The foundations we put in place
| Foundation | What we do |
|---|---|
| Page titles and descriptions | A unique title and description for every page, written for people first |
| Headings | One main heading per page and a logical order beneath it |
| HTML menus | Menus as real text, so the dishes and prices can be read |
| Structured data | Local business markup with the Restaurant type, address, cuisine and menu address |
| Location consistency | Name, address, phone and hours that match each Google Business Profile |
| Sitemap and robots file | A sitemap listing every public page and a robots file that points to it |
| Clean addresses | Short, readable page addresses and redirects for any that change |
| Speed and accessibility | Pages built to Core Web Vitals targets and WCAG 2.2 level AA |
Structured data for restaurants
Structured data is code that describes the page in a format search engines understand. Google's local business documentation requires a name and an address, suggests using the most specific subtype (Restaurant is one of its examples), and includes a menu property defined as "the fully-qualified URL of the menu" and a property for the type of cuisine served [1]. We add these to your site and test them before launch.
Structured data does not guarantee any particular display in search results. It makes your facts clearer.
Your Google Business Profile
For local searches, your Google Business Profile appears alongside your website, so the two should agree. Google's guidelines set rules for names, hours and menus: menus should be "representative of the items and services that are available", sample menus showing only popular items should not be submitted, and menu links cannot point directly to third-party ordering or delivery services [2]. We check that your website and profile line up and show you how to keep them in step. Our Google Business Profile guide covers menus and reservations in detail.
Pages that answer real questions
Good structure also means having the pages guests look for: a menu, a visit page with hours and directions, a booking or ordering page, private dining or events if you offer them, and an about page. Each page should answer its question in the first few lines. We avoid thin pages written only for search engines, which Google's spam policies treat as a problem when they are made at scale or to funnel visitors [3].
What we do not promise
Nobody can guarantee a ranking. Search results depend on many things outside the website, including reviews, distance from the searcher and what competitors do. What we can promise is a site that search engines can read clearly and that guests find useful.
Speed and accessibility count too
Core Web Vitals are Google's own speed and stability measures; we aim for its good range on each one, from LCP within 2.5 seconds to a layout shift score of 0.1 or less, measured at the 75th percentile of page loads on mobile and desktop separately [4]. Accessible pages, built to WCAG 2.2 [5], also tend to have clearer structure. We treat both as part of search readiness.
Handover
At the end of the project you receive the sitemap address, a list of the structured data on each page, the redirects we set up, and a short checklist for adding new pages without breaking the structure.
Frequently asked questions
Do you offer monthly SEO packages?
No. We build the foundations into your website and hand them over. If you want ongoing marketing, we can explain what to ask a specialist.
Will structured data give us star ratings in search?
No. Google's review snippet documentation says pages using LocalBusiness or Organization markup are ineligible for star reviews about the business itself, and we do not add rating markup that does not reflect real, visible reviews.
How do you choose page titles?
Each title says what the page is and who it is for, within about 60 characters, for example the menu page title includes your name and the word menu.
Do you submit the site to Google?
We submit the sitemap through Google Search Console if you give us access, or show you how to do it.
Sources
Checked on October 29, 2026.
- Google Search Central, Local Business (LocalBusiness) Structured Data. Primary source
- Google Business Profile Help, Guidelines for representing your business on Google. Primary source
- Google Search Central, Spam policies for Google web search. Primary source
- web.dev, Web Vitals. Primary source
- W3C, Web Content Accessibility Guidelines (WCAG) 2.2. Primary source
